Read Our Blog for Free Web Writing, Content and Marketing Tips
Introducing Our "Complete" Guide to Web Writing
If you downloaded our Breakthrough Web Writing e-book , you're likely interested in writing web copy that gets people to take action . You know, the kind of writing that does it all—makes an emotional impact, smoothly conveys information, attracts search engines and has a measurable impact on your...
By Simon on Fri., Jun. 27, 2008 @03:06 AM with No Comments
Getting Started with Video Marketing
Don't Have Time to Watch? Want a Printout? Here's a Transcript: Hey, it's Simon with Commune Media. If you're on our mailing list, you know that we focus on web writing and online content for internet marketing. In this video, I'm going to help you start successfully marketing with video content. Now...
By Simon on Tue., Jun. 03, 2008 @02:11 PM with No Comments
Create a Winning Domain
One of the most common questions people have when starting or growing an online business is what to name their website. If you're in that position, you probably know the importance of a good domain. You probably want it to sound professional, be memorable and rank high in search engine results. But if...
By Simon on Tue., May. 27, 2008 @03:07 PM with 2 Comments
Meta Tag Magic for More Search Traffic
Over the past few weeks, I've talked a lot about the importance of credibility to your website, and writing for low-literacy users . But eventually the question comes up: "How do I even get users to my website in the first place?" Good question. One of the answers, as I'm sure you know, is...
By Simon on Wed., May. 21, 2008 @01:57 AM with No Comments
Raise Readership by "Dumbing Down"
"More visitors!" you demand. Well, before you order your three-million-dollar Super Bowl spot, here's a simpler, cheaper solution. It won't get you more traffic. But it will help you capture 3 out of 10 visitors who probably bounce from your site because they can't understand your words. Don...
By Simon on Tue., May. 13, 2008 @07:22 AM with 5 Comments
Sticky Tricks for More Credible Content
Last week, we gave you 10 tips for making your website more credible . But there's always more you can do to make your message believable —even if your marketing budget won't foot the bill for a celebrity or expert endorsement. For creating credible content on the cheap, Chip and Dan Heath, authors...
By Jebadiah on Tue., May. 06, 2008 @01:49 PM with 5 Comments
How to Create a More Credible Website
Why should I trust you? On the web, that's one of the first questions visitors ask. If you don't give a good answer, they're gone. (No matter how great your offer.) Well, believe it or not, there have been all sorts of studies and research projects dedicated to this problem. It's that essential. Based...
By Simon on Tue., Apr. 29, 2008 @02:43 PM with No Comments
Effortlessly Manage Content Revisions with Automated Versioning
What's your biggest time-waster at work? ( Besides checking Facebook.) Chances are, juggling multiple versions of the same document ranks high. You know the drill. You create a Word document and send it as an attachment for review. And then you get multiple copies back from every recipient—all...
By Simon on Tue., Apr. 22, 2008 @04:36 PM with No Comments
Make It Stick: Your Quick Guide to an Unforgettable Message
Remember Jared? Of course you do. Who could forget the affable but dangerously hefty student who ate his way out of an excess 240 pounds by dining at Subway? And what about those pesky kidney thieves ? We've all heard some variation of this urban legend—usually involving a man who accepts a drink...
By Jebadiah on Tue., Apr. 15, 2008 @11:44 AM with No Comments
Just Released: Breakthrough Web Writing
If you want to improve your web writing instantly , you need to get our new, free e-book: Breakthrough Web Writing: The Eight Proven Elements of Compelling Online Copy That Cuts Through the Clutter, Captivates Readers and Closes the Sale Inside, you'll learn the secrets to creating content that sucks...
By Simon on Tue., Apr. 08, 2008 @03:32 PM with No Comments