If you downloaded our Breakthrough Web Writing e-book, you're likely interested in writing web copy that gets people to take action.
You know, the kind of writing that does it all—makes an emotional impact, smoothly conveys information, attracts search engines and has a measurable impact on your goals and sales.
Well, if this is something you crave, I'm very pleased to publicly announce our latest writing aid: Web Writing: Your Complete Guide.
Take It Step by Step
You probably know that there are many websites out there on web writing.
But you probably also know that it's hard to find all the information you need in one place.
A blog here, an e-book there.
But none of the information organized in a step-by-step fashion and regularly updated.
With Web Writing: Your Complete Guide, we decided to address that gap.
In one place, you can follow the same process we use to plan, produce, publish and profit from web writing and content.
We're calling it "complete," but since we'll constantly update it, it will never truly be.
It will, however, provide you with complete, comprehensive end-to-end instructions for writing and creating effective content for internet marketing.
It's Free (and Easy)
Books on just one aspect of web writing can sell for upwards of $50.
But we've decided to make our guide available completely free, to help people who can't currently invest in our web writing and content services, yet need better web copy and want to try creating it themselves.
I announced an exclusive sneak preview of the guide a few days ago to people on our mailing list. (You can join our list and receive similar exclusive information and invitations when you download our Breakthrough Web Writing e-book.)
Now everyone can access the first section, which will guide you to:
- State Your Objectives
- Choose Your Subject (Your Niche)
- Define Your Target Market
- Select Your Keywords
- Develop Your Brand (and, Importantly, Your Domain)
- Analyze Your Competition
- Identify Your Partners
- Pick Your Media
- Design Your Information Architecture
- Establish Your Style
- Arrange Your Content Schedule
- Direct Your Workflow
- Manage Your Documents
- Measure Your Results
What's Next?
The articles now available are just a start.
They'll help you plan for writing and creating content that sells.
We'll soon be adding additional articles on producing, publishing and profiting from web writing and content.
These will include specific tips and tricks that will help you increase your website traffic and conversions.
Furthermore, as we add proven guidance in Web Writing: Your Complete Guide, we'll start using our blog to offer more speculative and experimental advice.
Watch for that in the near future, as well as for notices about updates to our guide.
And as always, keep the feedback coming; the more we know about your goals and challenges, the better we can create content and services to address them.