"Finally, a content partner that I can trust to not only plan, but also deliver."
—Brian Marchand, Creative Director, INTERxVENT Canada
Challenge
- INTERxVENT is a disease-prevention program backed by more than 70 peer-reviewed research studies, trusted by more than 100 corporations and run in the US by Nationwide Mutual Insurance Company.
- INTERxVENT Canada is bringing this successful program to the Canadian market at a time when preventive health is becoming increasingly important.
- The company's key communications challenges are creating awareness of the program and disease prevention, as well as adapting the program's content for a Canadian market.
Solution
- We reviewed INTERxVENT's offering, its US successes and its target Canadian market to develop a communications strategy and positioning, culminating in our creation of the brand promise "Better health for life™."
- Working under tight deadlines, we developed content for a full range of marketing materials, including brochures, posters, physician letters, corporate presentations, the INTERxVENT Canada website and a 90-second commercial broadcast nationally through medical diagnostic clinics.
- As we continue to develop marketing materials, we're also updating the INTERxVENT program's content for the Canadian market, including by identifying and altering medical references where appropriate.
Results
- Within eight months, we completed a full range of marketing materials, enabling INTERxVENT Canada to begin pilot programs in May 2008.
- INTERxVENT Canada is now working with major Canadian health organizations, including Gamma-Dyncare Medical Laboratories, to bring INTERxVENT programs to the Canadian public.
- The programs will soon be available at http://www.intervent.ca.