Simon Smith / Strategy
"Good luck in your new school" was the message on Simon's seventh-grade report card. Which the teachers must have thought hilarious, since they expelled him for pushing their boundaries. (Hallmark doesn't make cards for that. Yet.)
Adrift in rebelliousness, Simon found his high school newspaper an excellent tool for annoying authority figures under the guise of free speech. And here a career path solidified.
While completing a Bachelor of Journalism degree at Ryerson University, however, Simon learned that journalists don't change the world. Committed to that ambition, he turned his attention to something that would: the internet.
Over the next decade, while working in what was then "new media," he wrote for publications including The Globe and Mail and National Post Business; founded science and technology website Betterhumans; debated controversial science on shows such as CBC’s Hot Type and VisionTV’s Test of Faith; completed a master's in the History and Philosophy of Science and Technology at the University of Toronto; and helped a diverse range of clients around the world produce award-winning marketing communications.
Prior to founding Commune, Simon was associate creative director with Elsevier Interactive Solutions, where he developed interactive marketing campaigns for global pharmaceutical companies and annoyed colleagues with incessant guitar playing.
He now understands that school is life, and you only get expelled for not constantly pushing boundaries.
And so he helps our clients constantly push the boundaries of their success.
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