You probably don't want to hear this. But, assuming you want your content to be valuable to whoever reads it, you need to create a detailed outline before you write. Like a Hollywood blockbuster whose slick action sequences start with detailed storyboards, your smooth, seamless content should begin with...
Let's say you've decided to source some content from printed materials. Or you run a print publication and it's your primary source of content. Well, publishing your print content online can save time and effort. But there's one thing you should know. Even Pulitzer Prize–winning print articles...
If you've been following the steps in this guide, you've already finished some of your most important research. You've chosen your subject , defined your audience and analyzed your competition . And each of those steps involved digging for data. But even though you've honed your subject, you're just...
We all know content is king. It engages your readers, helps drive sales and increases your search engine ranking. But let's face it—writing and editing take a lot of time, and require pretty specialized skills. Your energy may be better spent doing other things. Like running your business. So where...
If you've built a solid plan for writing and creating web content, you will have started with some concrete objectives . Remember them? After all the work you've done, from choosing your subject to planning your document management , we're going back to the beginning. Before you even write a word, you...
By now, your content schedule and workflow are bringing you ever closer to your objectives . You and your other resources—if you've got them—know what needs doing and when. Everything is streamlined and automated, so all you need do is sit back and let the profits roll in. Right? Wrong. First...
So, you've set up your content schedule . Now you have deadlines looming. Meet them—and beat them—with an efficient workflow. What's a Workflow? "Workflow" sounds intimidating. And, to be honest, it's a management field fraught with jargon and techno-babble. But it's really quite...
With a voice in your head and a completed style guide in your hand, you're probably raring to start writin' up some content. Whoa, there. Not so fast. Good web writing doesn't just happen . It needs to be organized —especially if you're coordinating more than one person's efforts. Novelists and...
When creating content for your site, you'll need to think about visual elements like your font, layout and color schemes. But a visually appealing site will never hold visitors unless it's as easy to read as it is to look at . That's why establishing a consistent style is every bit as important as attracting...
Type "information architecture" into a search engine and you're likely to come up with some mind-bendingly abstract definitions. These would include "the art and science of expressing a model or concept of information used in activities that require explicit details of complex systems...
