If you've built a solid plan for writing and creating web content, you will have started with some concrete objectives . Remember them? After all the work you've done, from choosing your subject to planning your document management , we're going back to the...
By now, your content schedule and workflow are bringing you ever closer to your objectives . You and your other resources—if you've got them—know what needs doing and when. Everything is streamlined and automated, so all you need do is sit back...
So, you've set up your content schedule . Now you have deadlines looming. Meet them—and beat them—with an efficient workflow. What's a Workflow? "Workflow" sounds intimidating. And, to be honest, it's a management field fraught with jargon...
With a voice in your head and a completed style guide in your hand, you're probably raring to start writin' up some content. Whoa, there. Not so fast. Good web writing doesn't just happen . It needs to be organized —especially if you're coordinating...
When creating content for your site, you'll need to think about visual elements like your font, layout and color schemes. But a visually appealing site will never hold visitors unless it's as easy to read as it is to look at . That's why establishing a consistent...
Type "information architecture" into a search engine and you're likely to come up with some mind-bendingly abstract definitions. These would include "the art and science of expressing a model or concept of information used in activities that...
The term "media" can be a little confusing—but this isn't about tabloid headlines and hairsprayed news anchors. Here, media simply means the different ways to communicate information on the internet. Video, sound, graphics and text are all...
So you've done some good groundwork: the nitty gritty of stating your objectives , choosing your niche and defining your target market . You've also positioned yourself by developing your brand and rigorously reviewing the competition . Now you need to make...
If there's a market for your offering, or interest in your subject matter, chances are there's also competition. (But don't get discouraged. A little healthy competition never hurts. And if there's no competition, there's likely a small market.) Once you establish...
Your brand is your identity. It comprises such elements as your name, logo, color scheme, imagery, personality, voice and even sound. (Think, for example, of the Intel chime.) The stronger your brand, the less work it takes to sell your products and services...
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